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Audience Analysis

Knock knock. Find out who’s really there (and how to bring more to your doorstep) with your custom-fit marketing playbook.

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Audience Analysis

Data-driven audience analysis reports used to be so cost prohibitive that they were only available to the biggest brands on the block (and even they could only afford to update them once every five years). Thankfully, this is no longer the case, and in-depth audience analysis has become accessible for companies of all sizes.

In fact, if you’re not deep diving into the data to figure out who’s visiting your site, who’s converting, and what makes them tick as individuals on a quarterly basis, then you’re not doing your job.

We can show you the makeup of your audience using a multi-pronged approach, looking at:

The total population of your customers, prospects, and partners 
The subset of your online and offline conversions
The locations of your most engaged visitors
The geospatial characteristics of the neighborhoods where you’re doing your best work
The breakdown all the way down to the campaign level

You then receive an in-depth report with:

Detailed psychographic and ethnographic profile for your audience as a whole, converting segments, and top neighborhoods
A breakdown of the top social segments and brand affinities for each
Mobility data (so you can see where your visitors tend to engage with you the most, and which neighborhoods they call home)
A list of specific neighborhoods where your message would be well received if people had ever heard of you

On-Going Audience Analysis

Sign up for quarterly audience analysis reporting so you can keep a steady read on the pulse of your audience as you continue to roll out (and optimize) your strategic marketing initiatives. Look for trends and identify if the highest value audience segments have been responding to your marketing efforts.

One-Time Audience Analysis

Get a one-time audience analysis report to set your team up for success with their next marketing campaign or event. This report will help you confirm your expected personas, and may inform you to segments of your audience you may not have been fully aware existed.

Free Playbook

First Step to Audience Analysis

The first step to understanding your audience and where to find them begins with your personalized book of marketing plays.

GET YOUR FREE MARKETING PLAYBOOK
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