Services

Marketing Workshops

Purpose-Based Marketing Starts with Your Personalized Marketing Playbook

Find out how a marketing workshop can help you drive engagement and convert more high-quality leads throughout every stage of the buyer’s journey.

HexIQ Marketing Workshops

HexIQ marketing workshops give your sales and marketing teams the frameworks they need to define meaningful, data-driven objectives and ensure they hit them. We walk through the core tenants of purpose-based marketing and use hands-on workshops to create a step-by-step roadmap you can use to transform your marketing efforts across all of your channels. 

Whether you’re a team of seasoned sales and  marketing mavens or recent grads, HexIQ workshops will give you the skills you need to avoid vanity metrics and random acts of marketing and start measuring true engagement. Learn to classify and optimize your efforts against not only your objectives but also against your highest value audience and personas.

You’ll leave the sessions with a documented roadmap for the next steps you should take immediately to optimize your visitor engagement and measurably improve conversions with the tools and content you have. 

Workshop topics include:

Strategic Objectives
Goals & Events
Engagement Scoring
Storytelling
Personas
Customer Journeys
Persona Prioritization
Paid Campaigns
Channels
Personalization Tactics
A/B and Multivariate Testing
Marketing Automation Campaigns
Identifying Barriers
Building your Roadmap

Free Playbook

Put Your Marketing Strategies to Work Today

Find out how we can work together to identify and document the best marketing plays you can run to get to the next level in the next 90 days. Whether you’re looking to reduce spend or optimize conversions, a personalized playbook is your next best step.

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