Paid Advertising Audit

Paid Advertising Audit

Before you can successfully move the needle on your paid advertising metrics, you need to be able to find it. We can help ensure your baseline performance metrics are accurate and that your conversions are tracking properly. We ensure that conversions are consistent throughout your ecosystem so that goal conversion is properly captured and attributed correctly, and that no double-counting is occurring anywhere.

Whether your ad spend is presently managed by an overgrown agency that makes you feel suspiciously like a number or your accountant’s nephew that’s dialing in drunk from some beach in Thailand, getting a second opinion is critical to evaluating the current state of your paid marketing efforts.

We typically see dramatic reductions in cost-per-click (~18%) and cost-per-lead (~75%) metrics resulting from our paid advertising audits.  

It’s no secret that your ad spend goals are not aligned with the goals of paid advertising vendors like Google, Facebook, Instagram, Pinterest, and TikTok. Their fancy machine learning algorithms are awesomely fine-tuned to optimize their own profits and keep you “happy enough” with your results. If you’re leaning heavily on using the “default” settings recommended by these paid ad providers, you’re needlessly leaving money on the table and should audit your paid ad spend.