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Persona Development

The first step to truly understanding your audience is to run the plays customized for you in your free Marketing Playbook.

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Persona Development

We can help you define the types of customers you serve (personas) and identify the steps they take along the way to learn about and purchase your products or services (customer journey). Whether you have distinct customer segments or your audience goes through phases, we help you define and identify who they are, what journeys they take, and how to prioritize your marketing efforts for each.

Honing in on your personas and their journeys will enable you to level up your marketing game and better personalize the content you have to provide a more engaging experience for your audience (online and offline).

Identify the different types of users you serve, including customers, prospects, partners, and internal stakeholders
List the basic characteristics of each group
Map the step-by-step journey each persona type takes as they learn about and interact with your brand
Determine what content you have to serve these personas throughout each stage of their buying journey
Prioritize the importance, impact, and ease with which you can serve each of your personas
Identify the highest value personas
Identify the most impactful actions you can take right now to help move your high priority personas through each of these steps
Create a roadmap for building upon your existing content foundation to support your customers at every stage of their journey with your brand

Free Playbook

Find Out How to Define Your Personas

Find out how to get started defining your personas and buyer journeys so you can start optimizing your audience engagement right now.

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